Producing and sourcing sustainably

Sustainable food production means producing more nutrition using fewer resources. Sounds simple, right?

Except that our global population is hungry and growing by the second. And food supply chains are typically long and convoluted, and therefore difficult to manage. Producing and distributing food that is kinder to the environment can also be costly, in know-how, time and money.

Decisions at the supermarket or grocer are not simple either. How can you shop more ethically, confident that producers' claims about the sustainability of their food are reliable?

WWF is dedicated to making the whole process more transparent. We want you to be able to choose sustainably produced food with confidence. And with the support of leading food producers and companies, we're making it happen.

What you can do to help

What you eat matters, not just for your own well-being but also for the health of the planet. When we choose food that is credibly verified as responsibly produced, we send a powerful message to the food industry that sustainability is important to the buying public.

When you’re shopping, keep an eye out for WWF's preferred logos for sustainably produced food. And if you’re eating out, ask about the source and sustainability of key ingredients.

What does it mean when you see a WWF logo on a food product?
When you see a food product with a WWF logo on the packaging it will only appear together with a certification mark from the MSC (wild seafood) or ASC (farmed seafood). The main aim is to help raise the awareness of the certification. Because the WWF panda is already well-known and trusted worldwide, we want consumers to know that WWF supports the certification mark and that shoppers can trust that it is based on the highest, scientifically backed standards for responsible production.

Equally important is minimising food waste, both at home and when eating out. Not only will this reduce your 'footprint', you'll save money!