Best practice makes perfect
The adoption of Marine Stewardship Council (MSC) certification is another way we can reduce bycatch and WWF is working to promote MSC accreditation among Australia's major fisheries. This certification includes independent, third-party assessment of the fishery, including its bycatch levels. As part of the process, WWF has helped a number of fisheries implement Fishery Improvement Plans (FIPs), which include measures for reducing interactions with seabirds.